Wiktor Bjellebeck

Spearheaded the end-to-end UX/UI design and research for a new self-scanning application, streamlining the in-store purchase process for customers.

Conducted continuous qualitative user research, engaging with customers and store personnel weekly to gather insights and validate design solutions for internal tools.

Implemented an agile design methodology, utilizing rapid prototyping and in-store testing to quickly iterate on concepts and inform product development.

Designed and optimized internal tools for store personnel, improving operational workflows and reducing manual effort for key tasks.

Led design efforts for new features across multiple product teams, enhancing desktop and tablet applications for human-robot interaction.

Maintained close user contact through extensive interviews, usability testing, and field research in factory environments to inform design decisions.

Collaborated with the design team to develop and expand ABB’s global design system, creating new components and iconography to ensure UI cohesion and scalability.

Translated complex technical requirements into intuitive user interfaces, improving usability and efficiency for robot operators and engineers.

Managed a portfolio of diverse client projects across various industries, delivering tailored UX/UI solutions as a consultant.

Established strategic collaborations with data analysts, integrating data insights to enhance decision-making in design processes and product strategy.

Facilitated numerous workshops with clients and users during early concept stages, successfully aligning stakeholders and users on design direction.

Planned and executed a large-scale user research project involving over 50 user tests and qualitative interviews, directly influencing critical decision-making for a major Swedish state-owned enterprise.

Developed and tested concepts for Electrolux's potential entry into sustainable, local produce service provision.

Executed five intensive design sprints, rapidly iterating and validating service concepts to accelerate innovation cycles.

Conducted user research and concept testing to gather feedback, refining service offerings based on user needs and market viability.

Designed custom interior wall separators, meticulously tailoring solutions to precise customer measurements and aesthetic requirements.

Managed close communication with manufacturers throughout the design and production process, ensuring high-quality execution and timely delivery.

Developed and launched a new standardized product range, expanding market offerings and streamlining production processes.